The NCAA maintains it serves the interests of universities and their athletes. But the ever-expanding commercialism of college sports increasingly places those interests at odds.
The result is a new string of legal challenges brought against the National Collegiate Athletic Association by athletes who think they have been unfairly used for financial gain or hamstrung as they pursue their own financial gain.
Those challenges might not only redefine the relationship among the NCAA, universities and athletes but also come with a hefty price tag.
Read more at NCAA.
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